In 1992, Dr. Sai Sam Htun was offered to assist with the distribution and marketing of a local cigarette brand - Duya - manufactured by Myanmar Foodstuffs Industries (MFI). Strong business acumen strengthened by hard work and the dedication of a small team of associates quickly delivered impressive results. MFI went on to trust Dr. Sai Sam Htun with more consumer goods products ranging from soft drinks to beer and rum.
In 1996, Loi Hein Company Ltd. was established.
In 2000, in association with Osotspa Co., Ltd. (Thailand) LHC launched Shark energy drink and quickly gained market leadership.
In 2002, LHC launched his first own brand, Alpine, that quickly became the market leader in bottled purified drinking water.
In 2008, in association with Green Spot Co., Ltd. (Thailand) LHC developed and launched a non-carbonated California Orange soft drink.
In 2009 LHC was appointed exclusive distributor for SPY Wine Cooler manufactured by Siam Winery Co., Ltd. (Thailand)